UI UX Design

UI/UX design aims to create a positive user experience that encourages customers to stick with a brand or product. While a UX Designer decides how the user interface works, the UI designer decides how the user interface looks.

To succeed in today's market, organizations must shift from product-centric to customer-centric thinking. They must use data and UI/UX design principles to understand consumer demands rather than launching what they assume users would desire. 

In addition to graphic designers and creative directors, UX designers are in high demand within companies. Shortlisting for employment in a wide range of industries becomes easier for candidates with UI/UX design credentials on their resumes.

What Is UI Design?

User-friendly interfaces are essential for digital products that are meant to be used by the general public. The look and feel of an app or website's user interface is referred to as user interface design. It's important to consider the aesthetics of digital iconography, including how they're displayed on a website and the relationships between them. Interface design includes features such as fonts, colors, graphics, buttons, and menus.

All of these design decisions work together to make it clear to users what can be clicked, touched, or swiped and which of the series of buttons is the most significant.

What Is UX Design?

UX design, or user experience design, is the method by which design teams build products that meet the brand promise of a company while providing meaningful user experiences for customers. 

All aspects of the product's design and usability must be considered in order to ensure a positive user experience. Among the many responsibilities of a UI/UX Designer are conducting research and understanding user needs.

The entire process of purchasing, owning, and even troubleshooting a product is considered when designing a product that provides an excellent user experience. For the most part, user experience (UX) design aims to create an enjoyable and effective customer journey that enables the user to achieve their desired outcomes. 

Designers specializing in user experience (UX) study how people use products, conduct usability tests and iterate on their designs due to this input.

What Do UX Designers Do?

All aspects of a product's development, from design to usability to function, are the responsibility of a UX Designer. Users' end-to-end contact with a product is at the heart of their work, including seeing new prospects for the product and company.

Given their broad scope, it's hardly surprising that UX Designers work on a wide range of projects and for a wide range of companies. According to one survey, UX design has more than 200 different job titles and a vast range of duties. 

User research, persona development, information architecture (IA), wireframing, prototyping and high-fidelity design, and user testing are some of the responsibilities of a UX Designer.